Who’s on top in corporate FMCG retail?

The The total FMCG market is worth an estimated R655 billion* at the end of 2021 and is available in three contributing channels – mass distribution, formal independents and direct supplier – with companies contributing 65% to the total market. For FMCG retailer suppliers or service providers, the starting point when planning resource allocation for best return on investment is a thorough understanding of their retailer customers’ performance and strategy.

Trade Intelligence Enterprise Retail Comparative Online Briefing will provide insight into the winners (and losers) in FMCG retail, as well as insight into changing market dynamics. The event will take place on August 16, 2022 and go compare the financial performance of Shoprite Group, Pick n Pay Group, SPAR, Massmart, Woolworths, Clicks and Dis-Chem in commercial and operational areas. The briefing will use FY2021 as the full year of comparison, with HY/FY2022 data reported where appropriate.

It goes without saying that the situation has been difficult for both businesses and consumers, and even if FMCG retailers were generally more successful than other types of retailers thanks to the essential nature of the products they sell, the headwinds have been strong.

Some of the key information uncovered and discussed during the briefing will include:

  • Group combined revenue

    out of seven retailers grew +5.0% year-over-year for fiscal 2021. This total growth hides mixed results as retailers managed various internal and external challenges and opportunities. Some of this growth can be attributed to the easing of restrictions on liquor trade, which caused trade to stop for “only” 110 days in 2021, compared to nearly double at ±200 days in 2020.

  • Checkers revenue growth outpaced Woolworths

    food growth since FY20 – Checkers is doing around R20bn more per year in sales, indicating market share gains among more affluent shoppers

  • 23 million people have Checkers or Shoprite loyalty cards

    – impressive considering there are 41 million adults living in South Africa

  • Growth of total corporate store footprint

    has been phased out in recent years with the closure of unprofitable stores. CAPEX was reduced to preserve cash flow and the challenges of opening new stores during a pandemic resulted in store footprint growth of +1.5% for fiscal year 2021 (fiscal year 2020: +3.8%)

  • However, after two years of CAPEX reductions

    (financial year 2020: ,

Who should be present?

The Corporate Retail Comparative Online Briefing would benefit all FMCG vendor managers in key functions, such as customer, sales, operations and supply chain teams.

For more information, click here or contact Shelley van Heerden on [email protected] or +27 [0] 31 303 2803.

Note: * Trade Intelligence market size estimates based on FMCG sales, including:

  • Edible and inedible groceries, perishable/fresh, tobacco, health and beauty, bakery, butcher, spirits
  • Exclusions: Dispensary, hardware and general merchandise

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