The Roku Channel, NBCUniversal partner for local news – Media Play News
Local News on the Roku Channel
June 28, 2022
On June 28, Roku announced its partnership with NBCUniversal to bring several local NBC news channels to The Roku Channel. Users will be able to access channels through The Roku Channel’s Live TV Guide.
Through this partnership, NBCUniversal will offer local news channels from its NBC stations in major U.S. markets including New York, Los Angeles, Chicago, Philadelphia, Dallas/Fort Worth, Washington DC, Hartford (CT) and South Florida, for The Roku Channel. Additional NBCUniversal channels will be added in the coming months. The partnership marks the first time local news programming will be available on The Roku Channel.
“Audiences are increasingly choosing to consume news through streaming, and local news has always been one of the most requested categories by our users,” said Ashley Hovey, head of The Roku Channel, AVOD, in a statement.
The channels will feature the latest local news, latest updates, weather forecasts and live events from that designated area. The addition of the channels will complement The Roku Channel’s existing suite of national news options, which includes NBC News Now, making local and national news easily accessible to audiences.
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“Local news has never been more vital in helping our audience stay informed about what’s happening in their communities,” said Meredith McGinn, executive vice president of diginets and original production for NBCUniversal Local.
NBCUniversal Local is Comcast’s local media division serving English and Spanish speaking and bilingual audiences in 31 US markets and Puerto Rico. The division is made up of three individual media groups, including the NBC Owned Television Stations Group, the NBC Sports Regional Networks and the Telemundo Station Group. The division also houses the multicast networks LX News, COZI TV, TeleXitos.
The Roku Channel offers a lineup of over 80,000 free movies and shows and 300 linear TV channels in the US, plus subscription streaming video from over 50 content partners. It licenses and distributes content from over 250 partners.