MarketInk: Whose fault is the divided United States? Poll says news media

Dean Nelson

By Rick Griffin

Who is to blame for our partisan and divided country? According to a survey of 20,000 people by Gallop and the Knight Foundation, 84% of Americans believe the news media to be the cause.

Interviewees agreed that “the media is to blame for the political divide in this country”, although the same percentage also believe the media “can serve as a healing force”.

The press also has a clear political bias, according to the survey. A whopping 86 percent of Americans think the media somehow leans politically, with 49% saying there is “a lot” of bias, while 37% saying “a fair amount.”

Additionally, Americans believe the media pushes an agenda. Three in four people (74%) fear that media business owners influence coverage, up five points from 2017. They also suspect that reporting inaccuracies are intentional, with 54% believing reporters are misrepresenting reports. facts and 28% believe journalists are guilty of “making up the facts entirely”.

“As Americans increasingly appreciate the role of the media in our democracy,” the report said, “they are losing faith in the idea of ​​an objective media as perceptions of bias grow. “

In response, The Times of San Diego received comments from several local media observers.

“The vast majority of what is on television is speculation, analysis and opinion, not news. I think a lot of people confuse “news reporting” with the professional commentators, pundits, and antagonists who are in “news” programs. Are these professional antagonists trying to divide the country? Of course they are, because that’s how they make money. But if you ask if the mainstream media is dividing the country, or is trying to do so, the answer is no. Informed citizenship is the only way democracy works. There are many news agencies that are committed to informing, not persuading. It’s the public’s job to be informed, and many news agencies do a great job of sticking to the facts on their news pages and in their news programs. Being well informed actually brings us closer, not apart. “

– Dean Nelson, Founder and Director of Journalism Program, Point Loma Nazarene University.

“You can’t pin the whole division of the country on the news media. The press is certainly part of the reason, but there are other forces that want to divide us, I am talking about the anarchists who come forward during the riots. The unfortunate part is that many mainstream media limit their friendships to like-minded colleagues, which is why they cannot accept that a Republican wins. The novelty of this election is the censorship of social networks. The other day my tweet was rejected because the subject line said “watch out for voters.” So I kept the same content, but changed the title to “to note” and Twitter accepted it. Additionally, Facebook rejected my post on CDC’s new Covid numbers, yet the source was CDC, a government agency. It’s scary, but big tech is working overtime right now to restrict public access to information.

– Mark Larson, political analysis, KUSI-TV, radio talk show host, KFMB-AM

“When there is no trust in journalists and journalism, then people lose the ability to know what is true and what is not true and are much more sensitive to propaganda messages. One problem that has arisen in this country is due to the fact that so much news is consumed through social media. Traditional reports and less reliable, or completely bogus, reports all carry equal weight on social media platforms, and so when we think of “media” there is skepticism about them because so much is not. unreliable and people don’t. Distinguish between traditional news sources and their crazy uncle sharing information from a fringe website.

– Temple Northup, director, School of Journalism & Media Studies, San Diego State University.

“It is gratifying for the majority to appreciate the role of the media in our democracy. The lack of trust in media sources is disheartening and understandable given the deluge of news channels. The first obligation of journalism is the truth. Readers and viewers should expect the information they consume to be verified and learn the difference between a comment and a news item.

– Eileen Gaffen, 2020-2021 President, San Diego Press Club.

“Do I trust the media? Depends on who it is. I believe the news media, collectively and individually, deserve some of the blame for the division in this country. Everyone has an opinion but it needs to be labeled as such in the media. Unfortunately, some journalists wear their opinions on their sleeves. What would be useful is a factual presentation of the news with an opinion labeled as such and featured on editorial pages as well as in air and cable programs. ”

– Lawyer Martin Kruming, who has taught a course in media law and ethics for the past 10 years at the SDSU School of Journalism and Media Studies.

The survey was part of a series of research by Gallup and the John S. and James L. Knight Foundation’s Trust, Media and Democracy, which aims to address declining trust in journalism and other democratic institutions by examining causes and supporting solutions. A statement from the surveyors said the specific percentages should be revised after the elections.

Pepsico Marketer Joins San Diego-Based Qboda as Marketing Director

San Diego-based Qdoba, a laid-back Mexican restaurant chain previously operated by Jack in the Box, has appointed former PepsiCo chief marketing officer Jeannie Cho as chief marketing officer. The company said Cho will lead Qboda’s marketing and branding strategies for the chain’s next phase of growth.

Jeannie Cho

“I am delighted to have Jeannie, a seasoned marketing manager in the food industry, as a full member of the Qdoba team,” said Keith Guilbault, CEO of Qdoba. “She brings tremendous ability to elevate our brand position and our goal of achieving top-level growth through her strategic and groundbreaking thinking. I am confident that Jeannie’s analytical and creative approach to marketing will lead to an even greater success for Qdoba.

Prior to joining Qdoba, Cho held positions at PepsiCo where she led multi-billion dollar brand portfolios for peak growth. Most recently, she was Vice President of Marketing, Frito-Lay Portfolio, and previously Vice President of Marketing, Global Brands (Lay’s, Doritos, Cheetos). During his tenure, Cho launched several innovative and award-winning branded campaigns and products, re-energizing brands for their cultural relevance and record growth.

Cho received her undergraduate degree from Yale University and an MBA from the Wharton School at the University of Pennsylvania.

“I am delighted to join Qdoba and partner with Keith and the management team to accelerate the brand’s growth program,” Cho said. “I look forward to amplifying the brand’s story to unlock a taste of additional flavor to enrich the lives of our customers and the communities we serve. “

With over 730 locations in the United States and Canada, Qboda was voted the best fast and casual restaurant in 2019 and 2020 by USA Today 10Best. It has five outlets in California, including Culver City, Los Angeles, Orange, Pomona and a concession location at the San Diego airport.

The headquarters are in Mission Valley in Ampersand, an office building formerly occupied by The San Diego Union-Tribune. In 2018, Jack in the Box, which operated Qdoba for 15 years, sold its stake in the chain to Apollo Global Management Group for $ 305 million.

Estrella Media launches 24-hour Spanish news network

Burbank-based Spanish-language media company Estrella Media has launched Estrella News, a 24-hour multiplatform news network. The company said it is the first Spanish-language media company in the United States. to provide news content in digital format live and streaming 24/7.

Estrella said her news channel is currently available for free on her digital channels, as well as Tubi, and plans to appear on Samsung’s Ruku channel and TV Plus soon. Tubi, owned by Fox Corp., which is separate from 21st Century Fox, claims more than 33 million monthly active users and total viewing time exceeding 200 million hours per month, according to Estrella.

Estrella News content will include segments of local, national, entertainment and sports news produced by subsidiaries in Los Angeles, Dallas, Houston and Miami. Also included will be features on issues affecting Mexico, Central and South America.

“During an unprecedented time, we were inspired to launch the very first Spanish 24/7 news portal in the US and to partner with Tubi,” said Peter Markham, CEO of Estrella Media, in a press release. “This undoubtedly marks a new chapter in the history of Spanish-language news media. Estrella News will deliver the best and most relevant Spanish-language news content to the Hispanic American audience, ensuring our communities have easy access to the latest news on any device, 24 hours a day, seven days a week. “

WADA San Diego connects clients to the cause

The San Diego Chapter of the American Marketing Association will be presenting a free webinar, “Connecting Consumers and Customers to Your Cause,” 11 am to noon, Thursday, November 5, on Zoom. AMA said some ideas never take off due to a failure to inspire others and maximize every opportunity. Speakers will include three leaders of civic and cause-oriented organizations, including: Sarah Lemons, President, Public Relations Society of America, San Diego-Imperial Counties Chapter; Adrienne Collins Yancey, Coordinator, San Diego County Health and Human Services Agency, Maternal, Child and Family Health Services Perinatal Equity Initiative; Danene Brown, President of Marketing, San Diego and Imperial Counties Community College Association. The moderator will be Stacey Nelson Smith, Founder and CEO of Civilian Agency. For any questions, contact Sam Wheeler, WADA President 2020-2021, [email protected] For more information on registration, visit

Rick griffin

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in The Times of San Diego.

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