Google presents the feed, a news feed about the evolution of your interests – TechCrunch

More than four years after launching Google Now, the company has completely dissolved its AI assistant into the DNA of many of its commodity offerings. Nowhere is this impact more evident than in search, where Google has dramatically changed its philosophy about what a term like “search” means even when you know so much about users and their interests.

Today, Google is offering an update to the feed it introduced in its Google app last year, drawing more attention to presenting the information its knowledge graph has built on users while still allowing them to “follow” certain subjects and people to shape who they are. see in the stream, too.

For now, the new and improved feed will live in the Google app on Android and iOS (as well as in the Pixel Launcher), but soon mobile and desktop web users will start seeing elements of the news feed on the page. ‘Home.

Yes, Google.com’s austere homepage is going to get a radical facelift soon, although there are no details on exactly when that rollout. While the homepage has long been missing from many other than the company logo and a blank text box prompting you to search the web endlessly, bringing the feed to the homepage on mobile and desktop, the company’s “there when you need it” approach to research may be changing to allow it to provide users with something to explore.

When the “news feed” is pronounced, Facebook’s efforts in this area are immediate reflection, but this feature is not another effort by Google to bring its social networking aspirations into the search box – the feed. topicality is to take your actions through the properties of Alphabet and condense them into a flow of what you think while making suggestions on how to take advantage of those interests.

A Google Calendar event for a flight to London can trigger a map with travel tips or local restaurant recommendations. Sustained YouTube searches for a particular band may bring up a link to their concert schedule the next time they’re in town. Plus, if there’s an author you like and want to stay on top of their work, you can hit a follow button in the search results and get Google Alerts-like updates to your feed. topical. You will be able to follow topics like movies, sports teams, groups and more.

Users will be able to unsubscribe from topics to narrow down what they see, and Google will detail that some topics will never appear, so your frantic research into the cause of this weird rash won’t result in a new area of ​​interest.

It’s also worth noting how Google will use the feed to shape how people absorb the news. Instead of just throwing a news article into the Newsfeed as a standalone entity, the Newsfeed will highlight multiple news sources and fact-checks that put the truthfulness of the information at the forefront of the mind of a user.

The new and improved news feed is reaching all US users of the Google app today and will be rolled out globally over the next two weeks.