Fox News Media to Launch FOX Weather Streaming Service in 2021
Fox News Media will launch a new dedicated weather streaming service in 2021, the company announced Wednesday.
FOX Weather is expected to launch in the third quarter of the coming year with the FOX Weather app, along with a website and streaming service that will offer local, regional and national updates and information on everything regarding the weather.
It will feature original live programming, and the ad-supported service will utilize the vast resources of Fox News and Fox Television Stations, including more than 75 weather forecasters across 17 stations in addition to Fox News reporters.
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FOX Weather will be led by longtime Fox executive Sharri Berg, who will add the president of FOX Weather to her current role as chief operating officer of Fox Television Stations.
“As FOX News Media continues to deliver the best news content, it was only natural to expand our weather footprint with the launch of our eighth platform, FOX Weather, and there’s no one better for lead this new venture than Sharri Berg,” Fox News Media CEO Suzanne Scott said in a statement.
“Sharri is an extremely talented executive with extraordinary leadership skills and a unique ability to collaborate and execute across multiple divisions,” Scott added.
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Berg, who was a founding member of Fox News Channel’s launch team, has held a variety of high-profile positions during his 24 years with the company — and the innovative weather platform is his latest venture.
“Weather is an essential part of the news and by combining our trusted reporters and expert meteorologists from FOX News and FTS nationwide, FOX Weather products will be designed to serve our audience in a personalized way,” said Berg. “I’m excited to get started as we continue to innovate and create new products from the ground up.”
The FOX Weather Center will be located in New York City and will integrate the radar network and innovative display technology of Fox television stations. The service isn’t the first thing Berg has run, as she was also instrumental in successfully launching the Network News Service (NNS), Local News Service (LNS), FOX Flight Operations, Fox News Multimedia Reporter Training Program and various other projects.
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In addition to his new role, Berg will continue to oversee Fox’s affiliate news service, News Edge, which provides all news content to 180 Fox affiliates. She will step down from her role as executive vice president of information operations for FNC.