Fox News Media plans to launch continuous weather service
If the winds turn around cable news in the aftermath of the 2020 election, Fox News Media intends to cover it: The company plans to launch an ad-supported streaming weather service in the third quarter of 2021.
Fox Weather will debut as a mobile app next year, along with a website and streaming service featuring local, regional and national weather updates, as well as live programming. The new outlet will use staff from Fox News and television stations owned by its parent company, Fox Corporation, including 75 meteorologists based at 17 stations and and Fox News news gathering operations. The service will be based out of a New York City weather center and will use the station’s radar network, the latest graphics technology and forecasting experts who will focus on “every major weather event, plus precise local updates,” he said. the company said on Wednesday.
Sharri Berg, currently director of news and operations operations for Fox’s television channels, will step down as Fox News Channel‘s chief news officer and take on the additional role of president of the new company, Fox Weather.
“As Fox News Media continues to provide the best news content, it was natural to extend our footprint to weather,” said Suzanne Scott, CEO of Fox News Media, in a prepared statement. “Sharri is an extremely talented executive with extraordinary leadership skills and a unique ability to collaborate and execute across multiple divisions.”
Fox News Media has broadened its reach in recent months, launching a subscription-based streaming service for international customers who want to watch content from its leading cable news service and a book imprint with HarperCollins, the book publishing unit that is part of its sister company News Corp.
Berg, who has worked for Fox News since before its official launch, has worked for both the cable news industry and Fox TV channels since 2005. She was named to her two most recent roles in 2016. She has long overseen news gathering operations and developed new business models, including Network News Service, a joint venture between Fox News, CBS and ABC that brings together local imagery and an initiative to collect imagery in the field. through the use of mobile drones. She will continue to oversee NewsEdge, the Fox News service that provides content to 180 affiliates.
“Weather is an essential part of news and by combining our trusted journalists and expert meteorologists from Fox News and Fox television stations nationwide, Fox Weather products will be designed to serve our audiences in a personalized way,” Berg said in a statement. “I’m excited to start as we continue to innovate and create new products from the ground up. “